Usually when you hear the word "drama" it is associated with something undesirable, such as drama in a relationship or chaos when the family gathers together to celebrate a birthday, wedding, or a holiday. In the design world, drama is generally very positive. A room should tell a story, like your favorite movie drama. When you turn a wall into a dramatic focal point it becomes the center of attention.  Sometimes, it is the awkward, empty wall that you do not know what to do with that ultimately has the most potential.